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Customer Service Bot Template - Set Up an AI Support Chatbot

Configure an AI chatbot for customer service with our ready-made template. Includes greetings, complaint handling, returns and escalation flows. Ready to use in OpenClaw.

A customer service chatbot answers frequently asked questions, handles complaints and routes complex requests to a human agent. This template includes pre-configured prompts for greetings, order status enquiries, return procedures, complaint handling and live-agent escalation. The bot detects customer emotion and adapts its tone so every customer feels heard.

Variations

Basic Customer Service Bot

Answers common questions about opening hours, shipping, returns and payments with friendly, clear responses.

Best for: Suited for small online shops and SMBs that want to automate their most frequent customer queries without complex integrations.

Advanced Complaint Bot

Detects unhappy customers, offers apologies, logs the complaint and automatically escalates to a team lead when emotions run high.

Best for: Ideal for companies with high complaint volumes that want to boost satisfaction through fast, empathetic handling.

Omnichannel Support Bot

Works seamlessly across website, WhatsApp, email and social media with consistent answers and shared conversation history.

Best for: Perfect for larger organisations that want a single chatbot across all customer channels with a unified experience.

Proactive Service Bot

Reaches out to customers proactively with order updates, warranty reminders and personalised recommendations.

Best for: Suited for e-commerce businesses that want to improve the customer experience by communicating proactively rather than only reactively.

How to use

Step 1: Open the OpenClaw dashboard and navigate to "Chatbot Configuration". Step 2: Choose "Import Template" and select the Customer Service Bot variant that fits your business. Step 3: Customise the greeting text with your company name and tone of voice. Step 4: Configure the knowledge base by uploading your FAQ page, return policy and shipping terms. Step 5: Set up escalation rules: define when the bot hands the conversation to a human agent (e.g. repeated dissatisfaction or complex queries). Step 6: Test the chatbot with various scenarios using the built-in simulator. Step 7: Publish the bot on your website and monitor the first conversations via the analytics dashboard.

Further reading

FAQ bot templateE-commerce assistant templateWhat is a chatbot?

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Frequently asked questions

Yes, the template includes a complaint-handling flow that addresses the customer empathetically, logs the complaint and automatically escalates to a human agent if needed. The bot detects negative sentiment and adjusts its tone accordingly.
An AI chatbot via OpenClaw can handle unlimited simultaneous conversations. Unlike human agents there is no wait time, so every customer gets an instant response, even during peak moments.
Upload your FAQ documents, product information and company policies to the OpenClaw knowledge base. The AI automatically analyses these documents and uses the information to deliver accurate, company-specific answers.

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