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What is Prompt Engineering? - Definition & Meaning

Learn what prompt engineering is, how to write effective prompts for AI models, and why prompt engineering is essential for getting the most out of LLMs and chatbots.

Definition

Prompt engineering is the art and science of designing effective instructions (prompts) for AI language models to generate desired output. It involves structuring, formulating, and optimizing the input you give to an LLM to obtain accurate, relevant, and actionable responses.

Technical explanation

Prompt engineering encompasses various techniques: zero-shot prompting (a direct question without examples), few-shot prompting (the prompt includes several examples of desired input-output pairs), chain-of-thought (CoT) prompting (the model is asked to reason step by step), and system prompts that define the model's role, tone, and constraints. Advanced techniques include ReAct (Reasoning + Acting) where the model alternates between reasoning and executing actions, tree-of-thought for complex problem solving, and constitutional AI for embedding safety guidelines. Prompt templates are often set up parametrically with variables for context, user information, and business-specific data. Prompt evaluation uses A/B testing, human assessment, and automated metrics like BLEU, ROUGE, and G-Eval. Temperature, top-p, and max-tokens are important inference parameters that influence output.

How OpenClaw Installeren applies this

OpenClaw Installeren delivers every AI assistant with optimized system prompts tailored to your use case. During the installation process, we configure the prompt templates for your business context, including tone, language, knowledge base references, and safety rules. You can easily adjust the prompts after installation via the configuration file.

Practical examples

  • A system prompt for a customer service chatbot: "You are a friendly customer service agent for [company]. Answer questions exclusively based on the provided knowledge base. If you don't know the answer, refer the customer to support@company.com."
  • A few-shot prompt for product classification where the model receives three examples of correctly classified products, then independently categorizes new products correctly.
  • A chain-of-thought prompt for a financial analysis assistant that instructs the model to first identify relevant figures, then perform calculations, and finally formulate a conclusion.

Related terms

llmai assistentragtokenfine tuning

Further reading

What is an LLM?What is an AI assistant?What is a token?

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Frequently asked questions

The basics of prompt engineering are relatively straightforward: write clear instructions, provide context, and add examples. Advanced techniques like chain-of-thought and ReAct require more practice, but most business applications work well with basic techniques.
A system prompt is a special instruction provided at the beginning of a conversation to define the AI model's behavior, role, and constraints. It essentially serves as the "personality" and "rulebook" of your chatbot or AI assistant.
Test your prompt with diverse scenarios and edge cases. Check for accuracy, consistency, and whether the model stays within desired boundaries. OpenClaw Installeren includes pre-tested prompt templates you can use as a starting point and customize.

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