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Social Media Assistant Template - AI Bot for Social Media Management

Manage your social media with an AI assistant. Our template generates posts, answers DMs, schedules content and analyses engagement. Configurable in OpenClaw.

A social media assistant helps create, schedule and manage your social media presence. This template includes prompts for generating posts aligned with your brand identity, automatically answering common DMs, suggesting content ideas based on trending topics and analysing engagement metrics. The bot saves hours per week on social media management.

Variations

Content Generator Bot

Generates social media posts in your brand voice for Instagram, LinkedIn, Facebook and X (Twitter), including hashtag suggestions and optimal posting times.

Best for: Suited for small businesses and entrepreneurs who want to post consistently but have little time for content creation.

DM & Comment Responder Bot

Automatically answers common questions in DMs and comments, such as opening hours, pricing and availability.

Best for: Ideal for businesses receiving many social media messages that want to respond faster without extra staff.

Social Listening Bot

Monitors mentions of your brand, competitors and relevant hashtags and reports insights and sentiment analysis.

Best for: Perfect for marketers who want to know what is being said about their brand and react quickly to trends.

How to use

Step 1: Import the Social Media Assistant template in OpenClaw. Step 2: Define your brand identity: tone of voice, key messages, target audience and visual guidelines. Step 3: Connect your social media accounts (Instagram, LinkedIn, Facebook, X) via the integration module. Step 4: Configure the content generator with your content pillars and posting frequency. Step 5: Set up automatic DM replies for frequently asked questions. Step 6: Activate social listening for relevant search terms and hashtags. Step 7: Review the generated content, adjust where needed and schedule publication.

Further reading

Content creator templateLead generation bot templateWhat is social media marketing?

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Frequently asked questions

Yes, you configure the brand voice, tone of voice and key messages. The AI then generates posts that are consistent with your brand identity, including relevant hashtags and calls to action.
The bot generates and schedules content, but publication requires your approval. You can review draft posts, make adjustments and publish with one click via the OpenClaw dashboard. Fully automatic publishing is optionally available.
Yes, OpenClaw supports Instagram, LinkedIn, Facebook and X (Twitter). The bot automatically adjusts the format and tone per platform.

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