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Sales Bot Template - AI Chatbot for Sales Conversations

Boost your revenue with an AI sales bot. Our template covers sales conversations, product presentations, objection handling and direct quote requests via OpenClaw.

A sales bot conducts sales conversations with website visitors, presents products and services, handles common objections and guides the prospect towards a quote or purchase. This template includes conversation flows for uncovering needs, presenting solutions, handling objections about price and timing, capturing contact details and routing qualified prospects to the sales team for high-value deals.

Variations

Consultative Sales Bot

Asks open questions to understand the prospect's needs and then recommends the best-fitting solution from your offering.

Best for: Suited for B2B companies with complex services or products where a consultative sales approach is required.

Product Demo Bot

Delivers an interactive product demonstration through the chat conversation, showcases features and answers questions as the prospect explores the product.

Best for: Ideal for SaaS and technology companies that want to give prospects a first impression without immediately involving a sales rep.

Quote & Price Calculator Bot

Calculates an indicative price based on customer input (scope, features, duration) and generates a draft quote.

Best for: Perfect for companies with configurable products or services where price depends on the customer's specific requirements.

How to use

Step 1: Import the Sales Bot template in OpenClaw. Step 2: Upload your product catalogue, pricing information and unique selling points. Step 3: Configure the sales flow: define which questions the bot asks to uncover needs. Step 4: Add objection handling for common objections such as price, timing and competition. Step 5: Connect your CRM so conversation data is stored automatically. Step 6: Set when the bot hands the conversation to a sales rep for high-value prospects. Step 7: Test the sales flow with different customer scenarios and optimise based on conversion data.

Further reading

Lead generation bot templateE-commerce assistant templateWhat is a sales funnel?

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Frequently asked questions

The bot can guide prospects all the way to a quote or order. For high-value deals it hands the conversation to a sales rep with all collected information. For simple products, the bot can handle the full purchase.
The template includes pre-configured objection-handling responses for common objections such as "too expensive", "I'm still thinking" and "I'm comparing with competitor X". You can customise these with your own sales arguments.
The bot is designed as a first point of contact, not a replacement. It qualifies prospects and provides valuable information. Once the prospect is ready to buy, they are warmly handed over to a sales rep with full context.

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