Lead Generation Bot Template - AI Chatbot for Capturing Leads
Generate more leads with an AI chatbot. Our template includes qualification questions, lead scoring, CRM integration and automatic follow-up. Ready to use in OpenClaw.
A lead generation bot engages website visitors, asks qualifying questions and captures contact details before the visitor leaves. This template includes conversation flows for identifying needs, scoring leads based on budget, timeline and decision-making authority, offering relevant content (whitepapers, demos) and automatically routing qualified leads to your CRM or sales team.
Variations
Website Lead Capture Bot
Proactively greets visitors, asks 3-5 qualifying questions and offers a free resource (whitepaper, checklist) in exchange for contact details.
Best for: Suited for B2B companies that want to convert website visitors into leads through a natural conversation instead of a static form.
Demo Request Bot
Guides the visitor to requesting a demo, collects relevant information about company size and needs, and directly schedules a demo appointment.
Best for: Ideal for SaaS companies that want to increase demo requests while collecting quality lead information.
Lead Scoring Bot
Automatically assigns a score to each lead based on answers about budget, timeline, company size and decision authority (BANT methodology).
Best for: Perfect for sales teams that want to focus their time on the most valuable leads through automatic prioritisation.
Event Registration Bot
Promotes upcoming webinars, workshops or events, processes registrations and sends automatic confirmations and reminders.
Best for: Suited for companies that regularly host events and want to streamline registration through a conversational interface.
How to use
Step 1: Import the Lead Generation Bot template in OpenClaw. Step 2: Configure the qualification questions based on your ideal customer profile (ICP). Step 3: Set up lead scoring: assign points to answers that indicate high buying intent. Step 4: Connect your CRM (HubSpot, Salesforce, Pipedrive) so leads are automatically forwarded. Step 5: Create attractive offers (whitepaper, free consultation, demo) that the bot can present in exchange for contact details. Step 6: Configure automatic follow-up: set up email sequences for leads that are not yet ready to buy. Step 7: Test the conversation flow and optimise based on conversion data.
Frequently asked questions
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