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Telegram vs WhatsApp Business: Which Platform for Your Business?

Compare Telegram and WhatsApp Business on features, cost, reach, and automation. Discover which messaging platform fits your business communication.

Telegram

Open messaging platform with free Bot API, channels, groups up to 200,000 members, and rich bot functionality for business use.

WhatsApp Business

Meta's business messaging platform with business profiles, catalogs, quick replies, and the paid Business API for automation.

Comparison table

FeatureTelegramWhatsApp Business
Bot API costsCompletely freeBusiness API paid per conversation
Global reachGrowing — popular in tech/business circlesDominant — 2+ billion users worldwide
Groups/ChannelsGroups up to 200K members, unlimited channelsBroadcast lists (max 256), Communities
AutomationExtensive — Bot API with webhooks and inlineLimited in app, extensive via Business API
File limitsUp to 2 GB per fileUp to 100 MB per file

Verdict

WhatsApp Business has the largest reach and is the trusted channel for consumers. Telegram offers more functionality, free bots, and larger groups. For maximum impact, use both: WhatsApp for reach and Telegram for functionality.

Our recommendation

OpenClaw Installeren connects your AI assistant to both Telegram and WhatsApp. Start with Telegram for free, rich bot functionality. Add WhatsApp Business when you want to reach a broader audience. One AI assistant, multiple channels — that's the power of OpenClaw.

Further reading

WhatsApp Bot vs Telegram BotTelegram Bot vs Discord Bot

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Frequently asked questions

The WhatsApp Business app is free but limited. The WhatsApp Business API (needed for chatbot integration) is billed per conversation. Telegram Bot API is completely free.
Yes, with OpenClaw you serve Telegram and WhatsApp from a single AI assistant. Your knowledge base and settings apply to all channels.
Telegram is growing faster among business users and tech communities. WhatsApp remains dominant with consumers. Both platforms are expected to remain relevant.

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