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OpenClaw vs ChatGPT: Which AI Assistant Fits Your Business?

Compare OpenClaw and ChatGPT on customization, data control, integrations, and cost. Discover which AI solution best fits your business needs.

OpenClaw

A self-hosted, fully customizable AI assistant that connects to your own data, knowledge base, and communication channels — entirely under your control.

ChatGPT

The most well-known AI chatbot by OpenAI, available as a consumer product via chat.openai.com and as an API for developers.

Comparison table

FeatureOpenClawChatGPT
Data control & privacyFull ownership — data stays on your own serverData processed on OpenAI servers
CustomizationFully customizable to your brand, tone-of-voice, and workflowsLimited via Custom GPTs and system prompts
IntegrationsTelegram, WhatsApp, Discord, website widget, and morePrimarily via web interface and API
CostOne-time setup + low server costs (from ~€5/month)Subscription per user ($20/month Plus, $200/month Pro)
Knowledge baseTrain on your own documents, FAQs, and business dataGeneral knowledge, limited uploads via ChatGPT Plus
LLM choiceFree choice — Claude, GPT-5, Gemini, Llama, or any other modelOpenAI models only (GPT-4o, GPT-5)

Verdict

ChatGPT is the fastest way to use AI for individual tasks but offers limited control over data and integrations. OpenClaw is ideal for businesses wanting their own AI assistant with full control, customization, and direct connections to their communication channels.

Our recommendation

OpenClaw Installeren provides a turnkey setup of your own AI assistant on a Europese cloud VPS. You get the power of large language models like GPT-5 and Claude, but entirely under your own management. Ideal for businesses wanting ChatGPT-level AI without dependency on a single platform.

Further reading

What is an AI assistant?OpenClaw vs BotpressOpenClaw vs Dialogflow

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Frequently asked questions

Yes, OpenClaw can access the same GPT models that ChatGPT uses via APIs, plus alternatives like Claude from Anthropic, Gemini from Google, and open-source models like Llama. You are not locked into a single vendor.
No, with OpenClaw Installeren everything is set up for you on a Europese cloud VPS. You don't need to configure anything yourself — within a business day you have a working AI assistant ready for use.
OpenClaw runs on a VPS from ~€5/month plus API costs per conversation (often less than €0.01 per message). ChatGPT Plus costs $20/month per user. For teams of 5+ people, OpenClaw is already cheaper.

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OpenClaw Installeren is a service by MG Software B.V. Deploy your own AI assistant in less than 1 minute on a dedicated cloud server in Europe.

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