Custom AI Assistant vs ChatGPT Plus: What Fits Your Business Best?
Compare a custom AI assistant (like OpenClaw) with a ChatGPT Plus subscription on customization, cost, privacy, and business value.
Custom AI Assistant
A custom-configured, self-hosted AI assistant trained on your business data, connected to your channels, and fully under your control.
ChatGPT Plus
OpenAI's premium subscription ($20/month) with access to GPT-5, DALL-E, Code Interpreter, and Custom GPTs — a generic AI tool.
Comparison table
| Feature | Custom AI Assistant | ChatGPT Plus |
|---|---|---|
| Business knowledge | Trained on your documents, FAQs, and products | General knowledge, limited Custom GPTs |
| Customer contact | Direct — via Telegram, WhatsApp, website | Indirect — only via chat.openai.com |
| Cost for 10 employees | ~€10/month total | $200/month (10 × $20) |
| Data management | Full ownership on own server | Data with OpenAI — no guarantee on usage |
| Brand consistency | Full control over tone-of-voice and branding | Standard ChatGPT interface, limited customization |
Verdict
ChatGPT Plus is excellent as a personal AI tool for individual employees. A custom AI assistant is the better choice once you want to use AI for customer contact, business knowledge, or team-wide use. The costs are lower and the value for your business is higher.
Our recommendation
OpenClaw Installeren transforms your business knowledge into a working AI assistant that can help your customers directly. Instead of $200/month on ChatGPT Plus licenses, you pay ~€10/month for a solution that does more and better fits business use.
Frequently asked questions
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