OpenClaw Use Cases in the Netherlands: How Businesses Deploy the Platform
Real examples of how Dutch businesses use OpenClaw for customer service, internal communication, and AI automation.

Introduction
OpenClaw is a platform with broad applicability, but abstract feature descriptions do not say much. What truly helps to understand the value are concrete examples of how businesses actually use the platform. In this article, we describe five use cases from Dutch organizations deploying OpenClaw — from a sole proprietor to a mid-sized IT service provider.
For each case, we describe the application, the chosen configuration, and the results the business has experienced. All examples are based on actual usage patterns we see across OpenClaw installations.
Webshop Customer Service via Webchat
An online store selling household products deployed an OpenClaw bot through the webchat widget on their site. The bot answers questions about delivery, returns, and product information based on a system prompt containing the full return policy and product catalog. The model is GPT-4o-mini due to low costs at high volume.
After three months, the owner reported that the bot independently handled an average of 65 percent of incoming chat questions. The remaining 35 percent was forwarded to the human team with a bot-generated summary. Total monthly costs: 8 euros in API costs and 3.29 euros in hosting.
IT Helpdesk Bot on Discord
An IT service provider with twenty employees uses OpenClaw as an internal helpdesk on their Discord server. The bot is configured with knowledge about their systems, standard procedures, and troubleshooting steps. Employees mention the bot in the #helpdesk channel and receive immediate answers to common technical questions.
The model is Claude 3.5 Sonnet due to its accuracy with technical questions. The bot is updated weekly with new knowledge based on questions it could not answer. The company estimates the bot saves an average of two hours per week in direct support questions — time that senior engineers now spend on more complex tasks.
Freelance Writing Assistant via Telegram
A freelance copywriter uses OpenClaw as a personal writing assistant through Telegram. The bot helps with brainstorming headlines, rewriting paragraphs, and generating first drafts based on keywords. The system prompt is configured for a journalistic writing style with specific instructions about tone and structure.
The freelancer runs OpenClaw on a Europese cloud CX22 that he also uses for other projects. The additional costs for the chatbot are minimal — around 5 euros per month in Gemini Flash API costs. He calls it his "digital intern" that handles routine work while he focuses on the creative and strategic side.
Dental Practice Information Bot
A dental practice deployed an OpenClaw bot on their website to answer frequently asked patient questions: opening hours, which insurance plans are accepted, how to make an appointment, and what to expect during specific treatments. The bot is explicitly instructed not to give medical advice and to refer to the practice for health complaints.
The server runs on a Dutch Europese cloud location for GDPR compliance, and conversations are automatically deleted after 24 hours. The practice uses GPT-4o-mini and reports that the bot answers approximately ten customer questions per day, which has noticeably reduced telephone traffic.
Conclusion
These use cases demonstrate that OpenClaw is not limited to one type of application or one type of business. From webshop customer service to freelance writing assistant — the platform provides the flexibility to configure it for specific needs. The common factor is that each of these businesses started small with one concrete application and expanded based on what worked. That is the approach we recommend: choose your first use case, configure a focused bot, and let the results speak for themselves.
Team OpenClaw
Redactie
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